Whoohoo I am so excited to finally be announcing and opening bookings for my brand new e-course and optional 2-day overnight workshop starting this September.
Content Camp is a practical, eight step (self-paced) e-course and optional overnight/two day workshop that will help you plan and create valuable content and then share this across a newsletter and social media in a way that will, I promise, build a community of advocates and local customers around what you do.
It’s about creating useful, inspiring and valuable content and consistently sharing it in ways and places that help your ideal customers. And I will walk you through every step.
Start date – September 9 with optional overnight workshop at Rydal – March 5/6 2020.
What will you learn? Over 10 self-paced modules and one optional 2-day in person workshop – you will learn how to plan, create, schedule, share and evaluate a rock solid content plan that will help build, grow and strengthen communities around what you do. You will finish the course full of confidence, ideas and inspiration to go forward and share really great content that solves problems for your ideal customers and establishes you as THE BOSS in your field.
And in doing so – convert into either sales, increased mailing lists, awareness or whatever it is your goal in being on social media and having a newsletter is (I’ll help you figure that out too). This is what content marketing is all about!
Why change from your original social media only e-course?
Because social media on its own isn’t enough anymore. Thanks to algorithms deciding who sees what and when we post (or not), a rising disillusionment with social media in general – I don’t think we can rely just on on Instagram or Facebook to help us share our stories and build our brands/businesses like we used to. Instead, we need to get our heads around content marketing and commit to creating at least ONE really good piece of content a week and sharing it where, how and when it suits our audience best.
What is content marketing?
I love this definition from Amanda Maksymiw of Fuze, who says content marketing can be defined as: ‘The process of developing and sharing relevant, valuable, and engaging content to target [an] audience with the goal of acquiring new customers or increasing business from existing customers.’
Thinking you don’t have time for content marketing?
Before you switch off and decide you don’t have time for a newsletter and blog, let along an instagram feed. Please just read on…because
- Once you have your ducks in a row (I’ll walk you through every step), implementing an effective content plan really will take less time than you think it will. I PROMISE!
- You’ll find that this plan (and implementing it!) will lead to opportunities and rewards you couldn’t have imagined. You’ll also find it to be creatively fulfilling and a great chance to build up your storytelling skills which are super valuable in themselves.
- In this world of algorithms and increasingly ‘pay to play’ social media platforms, having a direct line of contact (aka a newsletter) to people who want to hear from you has never been more important.
- And finally, and most importantly! This is powerful marketing activity that – if you put the time in, you can completely do yourself. This is building long term relationships with your customers that will lay a super strong foundation for your business’s future. So my question is…Can you afford not to spend an hour or so a week to do this?
How much does it cost? Ok. So there are a few options here. And I hope that one of them suits you!
Ecourse only $350
Ecourse and workbook $400
Ecourse, workbook and mentoring $650
The whole kit and kaboodle – E-course, mentoring, workbook and content camp $1750. **Please note I only have room for 15 people on the content camp so numbers for this package are limited!**
Full breakdowns on what’s involved in each element on the e-course homepage.
So how does it work?
On September 9, I will publish all ten modules of the course and for those who like learning in a group, we will go through each module every week from that date onwards (regular chats and q&a sessions in a closed Facebook group). For those who choose the whole package including the overnight, 2-day workshop in October, we will go through the content creation step together (photography, styling, editing and writing workshops).
Here are the ten modules you will have lifetime access to (and, if you choose the optional workbook option, in printed form too)
STEP 1 – What’s your why? What do you do and why do you do it.
STEP 2- Who is your ideal audience and what problems can you solve for them?
STEP 3 – Getting your story straight – bringing step 1 and 2 together into a ‘who/what/where/when/why’ statement that tell us all what you do, why you do it, where and when you do it and why we should care. This statement will form the base of your profile bio, your about page and give you a nice, neat ‘elevator pitch’ to pull out whenever needed.
STEP 4 – Goals? What do you need to achieve with your content marketing? What are you wanting to convert this content to?
STEP 5a – Getting your ducks in a row. Setting up or optimising the right social media channel for you.
STEP 5b – Getting your ducks in a row. Setting up a newsletter and building a mailing list.
STEP 6 – Content planning! We will brainstorm content ideas, decide on a few regular features and work together through a template that will map out your first two months’ content.
STEP 7 – Scheduling! How often do you want to (or can you) share new content? How will we parcel out your one key piece of content every week? What are the best scheduling tools?
STEP 8a – Create your content; Over two weeks we will go through the art of creating engaging stories. First up, we will show you how to style, take and edit really engaging images for your content plan. These lessons are thought online and also IRL at our our ‘content camp’ (for those who have signed up for this) where we will create and workshop your content plan together at a two day retreat.
STEP 8b – Writing the stories; how to write and edit posts, newsletters and captions that will tell a story, inspire imaginations and solve problems for your community.
STEP 9 – Parcelling out your content and engaging with it – OK so now we have created some beautiful content, let’s parcel it up and schedule across platforms ready to roll. But this is not a set and forget situation! Engagement is important so I’ll show you here how to really work your content so it reaches and benefits as many people as possible.
STEP 10 – Monitor and evaluate – as ‘they’ say; if you can’t measure it, you can’t improve it. So here’s where we figure out what’s working and what’s not quite hitting the mark? What stats do you need to understand and watch? How can we tweak your plan so it lands better?
Can I join anytime
Yes – but if you join on or before September 9 you can work through the modules with the group, taking advantage of weekly chats with the community that is our closed Facebook group.
To join Content Camp or find out more, please visit the course homepage by clicking right here. Sophie x
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