If you’d like some help with any/all of the below, then please get in touch! I have a couple of ‘package’ options for working together or we can just work together on a casual, hourly base. Whatever works best for you!
If you want to chat, please email me on [email protected]
- Setting up or optimising my social media feeds so they do my business and brand justice (includes writing your bio!)
- Content planning
- Growing numbers and engagement
- Nailing instagram stories and story highlights
- Hashtag use for growing your community
- Building an email mailing list and developing a newsletter that will convert to sales
- Tracking the right numbers
- How to move your people from social media to your bricks and mortar (website/newsletters/blogs)
Instagram profile set up and 6-week content plan
What do I get for my $200?
A. I will help you develop a clear description of who exactly your ideal customer is and what specific problems you solve for him or her.
B. Then, we will write your all important Instagram profile bio. This is basically your elevator pitch and speaks directly to your ideal customer telling them who you are, what you are making/selling/offering/doing, why you do it and why it’s important for your person/people.
C. Next, we’ll audit and clean up your Instagram home page, get your profile photo/link/bio/stories highlights icons and first pics looking as good as they can
D. And finally, I’ll work with you to come up with a 6-week content plan for sharing engaging, valuable content that WILL grow your business.
So. In a nutshell you get – an ideal customer avatar, a personalised, 6-week content plan, an audit and clean up of your IG page including a ‘who/what/why’ statement that instantly tells the world who you are, what you do and why.
I want to hold your hand mentoring
If you are feeling at all lacking in confidence or inspiration when it comes to social media, blogs and newsletters then, as the Beatles said – I WANT TO HOLD YOUR HAND.
I would love to help you grow/build the skills and confidence to tell your story, share your expertise, take better photos and get your online presence sorted.
Because as you know, social media and newsletters are SUPER POWERFUL tools for us small business owners and if we use them properly we can build amazing communities of advocates around our products or services.
So. Let’s get your Instagram looking as good as it can. And hey, lets also get you going with a newsletter (mine is by far the most powerful marketing tool I could ask for and aside from my time and what I pay to Mailchimp to send it for me, it’s basically free to produce).
Ok, so for this package here’s what you get;
– 2 x 1hr (ish..they usually run a bit over!) meetings/one on one workshops (in person if you are local to Orange or Skype otherwise!).
– Personalised recommendations, topic lists and a cheat sheet of resources, ideas and collaboration suggestions
– Notes, suggestions and honest but gentle critique of your current feeds/presence and guidance for moving forward.
– A 6-week (suggested) content plan.
So how does it all work?
On signing up, I send you a 2-page questionnaire which will give me a good idea of who you are, why you do what you do, where you are up to with your online presence and where you want to be.
Before our first meeting, I will do a quick audit of your current social media feeds and your last two newsletters. Then when we meet we will workshop where you are, where you want to be and how to get you there. Depending on your needs, we’ll focus on photography or writing, or smartening up your blog or newsletter act. It’s all highly personalised to your needs.
Following our first meeting I will send you a round up of what we discussed, my recommendations in point form and cheat sheet with resources and suggestions that should make an instant difference to your feeds/newsletters etc, a list of topics and content planning outline to get you off and running. I will also send a goals worksheet and explainer so we can measure your successes going forward.
– One month later (or when it suits you), we have our follow up 1 hour session. Here’s where we chat about what has worked for you, what you would like to consider changing in the content plan and we look at your goals and metrics again.
If you would like to add on a further monthly mentoring check in option, this can be done at a cost of $100/month and includes a 30 minute session and a monthly review of your current content marketing by me with follow up email listing suggestions and ideas.
Or if you prefer. We can just start with one x1hr session for $150 and take it from there. Get in touch so we can work out something that suits you best. X
Who is behind all of this?
Me – and here’s my bio…
Sophie Hansen was born and raised in Sydney, and now lives with her family on their deer farm just outside of Orange in country New South Wales. She trained in print journalism (at the University of Canberra) and has over 20 years experience as a features writer and content creator.
She is currently writing her third cookbook to be published by Murdoch Books in April 2021.
Her second cookbook, A Basket by the Door is in its fourth reprint and widely distributed around the world.
She spent three years working with Slow Food Editore in Northern Italy in her twenties and for the past ten years has been sharing recipes and social media tips on her two blogs Local is Lovely and My Open Kitchen.
Through the latter channel she also teaches social media and content marketing to producers and small businesses across Australia.
In 2016 she was awarded Australian Rural Woman of the Year (via the Federal Government’s Agrifutures initiative) in recognition of her commitment to rural communities.
She is an independent board member of the Royal Agricultural Society of NSW Foundation and in that role is very active in the community kitchen grant process.
She believes in being generous with the things we know and do. And most of all, believes in simple, tasty and seasonal food made with love and shared generously.