Hello, my name is Sophie and I work with farmers, producers, value-adders, small business owners to help them get started with social media and content marketing.
I’d love to work with you to build up the skills and confidence to create and share valuable content that builds a community of advocates around your product or service.
It’s about collaboration, inspiration, conviviality and learning useful new skills.
How do we collaborate?
Well you can start by reading through this blog where I have posted loads of good info and resources on content marketing and social media.
You an also listen to the My Open Kitchen podcast for more inspiration.
You can sign up to my next e-course which starts in June 2020 (a self-paced course covering how to define your ‘who/what/why’ how to create a content plan, how and where to share it, how to set up a newsletter, how to monitor if all of this is working and what needs tweaking).
And/or, you can sign up for my ‘I want to hold your hand’ package below…
I want to hold your hand mentoring – $500
If you are feeling at all lacking in confidence or inspiration when it comes to social media, blogs and newsletters then, as the Beatles said – I WANT TO HOLD YOUR HAND.
I would love to help you grow/build the skills and confidence to tell your story, share your expertise, take better photos and get your online presence sorted.
Because as you know, social media and newsletters are SUPER POWERFUL tools for us small business owners and if we use them properly we can build amazing communities of advocates around our products or services.
So. Let’s get your Instagram looking as good as it can. And hey, lets also get you going with a newsletter (mine is by far the most powerful marketing tool I could ask for and aside from my time and what I pay to Mailchimp to send it for me, it’s basically free to produce).
Ok, so for this package here’s what you get;
– 2 x 1hr (ish..they usually run a bit over!) meetings/one on one workshops (in person if you are local to Orange or Skype otherwise!).
– Personalised recommendations, topic lists and a cheat sheet of resources, ideas and collaboration suggestions
– Notes, suggestions and honest but gentle critique of your current feeds/presence and guidance for moving forward.
– A one month (suggested) content plan.
So how does it all work?
On signing up, I send you a 2-page questionnaire which will give me a good idea of who you are, why you do what you do, where you are up to with your online presence and where you want to be.
Before our first meeting, I will do a quick audit of your current social media feeds and your last two newsletters. Then when we meet we will workshop where you are, where you want to be and how to get you there. Depending on your needs, we’ll focus on photography or writing, or smartening up your blog or newsletter act. It’s all highly personalised to your needs.
Following our first meeting I will send you a round up of what we discussed, my recommendations in point form and cheat sheet with resources and suggestions that should make an instant difference to your feeds/newsletters etc, a list of topics and content planning outline to get you off and running. I will also send a goals worksheet and explainer so we can measure your successes going forward.
– One month later (or when it suits you), we have our follow up 1 hour session. Here’s where we chat about what has worked for you, what you would like to consider changing in the content plan and we look at your goals and metrics again.
If you would like to add on a further monthly mentoring check in option, this can be done at a cost of $100/month and includes a 30 minute session and a monthly review of your current content marketing by me with follow up email listing suggestions and ideas.
Who is behind all of this?
Me – and here’s my bio…
Sophie Hansen was born and raised in Sydney, and now lives with her family on their deer farm just outside of Orange in country New South Wales. She trained in print journalism (at the University of Canberra) and has over 20 years experience as a features writer and content creator.
She is currently writing her third cookbook to be published by Murdoch Books in April 2021.
Her second cookbook, A Basket by the Door is in its fourth reprint and widely distributed around the world.
She spent three years working with Slow Food Editore in Northern Italy in her twenties and for the past ten years has been sharing recipes and social media tips on her two blogs Local is Lovely and My Open Kitchen.
Through the latter channel she also teaches social media and content marketing to producers and small businesses across Australia.
In 2016 she was awarded Australian Rural Woman of the Year (via the Federal Government’s Agrifutures initiative) in recognition of her commitment to rural communities.
She is an independent board member of the Royal Agricultural Society of NSW Foundation and in that role is very active in the community kitchen grant process.
She believes in being generous with the things we know and do. And most of all, believes in simple, tasty and seasonal food made with love and shared generously.
Instagram; @locallovely (29.3K followers)
Newsletter; ‘5 things to be cheerful about this Monday’ (weekly to 4.8k/average open rate 51%)
Facebook; Local is Lovely (5.1k followers)
My Open Kitchen podcast/e-course and blog: www.my-open-kitchen.com